We recently spoke with Angus from Akoma Skincare about his business, here is his story, I became a business owner because I wanted to develop an ethical supply chain to enable natural ingredients from African into Europe.

Q: To begin could you explain about your business and what you offer to customers
A: Our business is an import and distribution company of natural skincare products and ingredients. 
Our business model takes into account people and planet solving issues of sustainability and poverty and at the same time offering people quality ethical products for their skin and wellbeing. 

Q:  What’s your back story? What skills did you develop in previous roles that have helped you to run your own business?

A: The idea of Akoma came whilst I worked for Sainsburys after spending years monitoring several consumer brands. The goal was to develop an Integrated Supply Chain between Ghana and the UK, where Akoma would farm, source and distribute a range of food and skincare ingredients under the Akoma brand. It was my vision to get Akomas’ own brand in the main stream. With the dream of creating a brand that was Ghanaian owned and having a positive impact on the people of Ghana. 

Q: How did you know you were ready to start up on your own?
A:  It’s something I had always known and once I developed my knowledge in the area i wanted to operate my business is just went for it while still working in IT support

You became a business owner but why did you choose to work for yourself?
This was the only way I could realise my dream of making an impact and change in the world.

Q: What is the best thing about running your own business?

A: The best feeling is knowing you have created a business not only for myself but also impacts peoples lives and making a difference in the world.  

Q:  What gives you the biggest sense of achievement?
A: Quite simply arriving at work and seeing all my team 

Q:  What’s the hardest moment you have faced in your business so far?
A: There have been many but at the moment is dealing with the uncertainty of brexit and Covid 19. 

Q:  What two things have you learnt whilst running your own business that you would like to tell people that are either running or thinking of setting up a business of their own.
1. Position your business for profit from day 1 
2. Good relationship with the bank by paying in every penny you earn even if it means paying in withdrawing the same day.

Q: What is the next thing you are changing/developing about your business?
A: Expanding our business into the USA and opening our first retail outlet in Beeston Nottinghamshire

Q: Have you ever felt like quitting? If so, what changed your mind? 
A: Yes, it’s just normal to feel this way so I just sit with that feeling and acknowledge even successful business people like Richard Branson have also had their moments.

Q: Can you give our readers some advice for starting a new business?
A: Get started don’t get hung up, on logos, business plans and office furniture. Just start because the journey very long. 

Q:  How do you switch off? 
A: Routine and a schedule is Key, but the reality is you never switch off but make time for your interest hobbies and your well-being. 

Q: What are the advantages to running your own business?
A: You are in charge of your own destiny.